Petsmart To Break "Pethood" Push During Oscars


 Petsmart is returning to the Oscars this year to launch a brand push that likens "pethood" to parenthood. The pet-supply chain will break two 30-second spots Sunday night one during the broadcast and another during the red carpet pre-show directed by Christopher Guest and starring Anna Faris and Jennifer Coolidge.


33 Powerful And Creative Print Ads That’ll Make You Think Twice


Some powerful and creative print ads, that made us to think twice. We hope that you can think twice too.


Don't Measure A Woman's Worth By Her Clothes


A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels. 

Pancreatic Cancer Ads Blasted for Saying Disease Is Worse Than Other Cancers


 Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival rates.

One print ad in the series uses a quote from 24-year-old pancreatic cancer patient Kerry Harvey—"I wish I had breast cancer"—as its headline and notes that the survival rate is only 3 percent, the lowest among all 22 common cancers.


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