It may be hard to believe, but an average North American sees 3,000 ads per day. They are everywhere - at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus - advertising is impossible to avoid.
Due to advertisers' dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years.
However, some think "ambient advertising contains the seeds of its own destruction ... because once the approach is copied and becomes commonplace, it ceases to surprise,"Guardian, August 1997.
Another problem is that "genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it." Sunday Business all the way back in 1998.
In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that - we collected Another 25 Creative Ambient Ads. Enjoy, and don't forget to tell us what you think!
Alfa Romeo Helps Other People Sell Their Cars
Basketball Players Wanted
Bikini Waxing On The Third Floor
KarstadtQuelle: Dental Implant Insurance
Wong Dog Food: Hand
Dubai Metro: I Haven't Left
Together We Get Rid Of Pounds
Gillete: Hairy Elevator
Extremely Long Brush. Extremely Long Lashes
Master Magician's Luggage
Motrin: Targets Your Pain. Where It Hurts
Anti-Dandruff Shampoo: Dandruff Is Not Appetizing
Ponytail Train Handle
Smart: Giant Bike Lock & Shoehorn
Altschul Orthodontics Gives You A Straight Smile
Supor Non-Stick Pans
Nintendo Toilet Crosswords
92% Of Guys Say They Washed. 34% Were Lying
Xdress - Online Boutique For Male Crossdressers
Indus Pride: Beer Mug
McDonald's: MacFries Pedestrian Crossing
Divorce Lawyer - Sabina Stobrawe
Gel Manix Lubricant