Recently, there have been a lot of creative ideas and uses of online ads that have been pushing the traditional medium. Takeover ads, where ads takeover the entire site design have become more common. Apple has taken banner ads into a new dimension by creating ads that appear to interact within the design of a site. While others have been able to leverage platforms such as YouTube and Twitter to create an interactive experience. Here are somecreative and unique trends that have been showing up in advertising online.
Six Creative Solutions in Online Advertising
Follow Your INSTINCT
To promote their new phone Instinct, Samsung created an interactive online video campaign on YouTube called "Follow Your Instinct." Using YouTube's annotations feature, which allows clickable links embedded in the video to other videos, users can follow multiple story lines by choosing where to go next. At the end of each short clip you are presented with two choices. For example: 1) Follow you Instinct or 2) Go to your desk
Appeared in the Wall Street Journal
To show the features of the iPod Touch, Apple was able to create an interactive experience that interacted with Pitchfork's design. This has also appeared on sites such as ESPN.
To promote the game Madden NFL 10, YouTube's home page was taken over by an ad that interacts with elements the home page as football players break outside the ad space and into the design of the site.
Twitter Promotion for Live Album