We live in a world, in a society, where it's almost impossible to go a day or a couple of hours or even a few of minutes without trying to be sold something. Sometimes an opportunity to purchase can present itself subtly; perhaps a friend has a product you like or perhaps you drove past a billboard on the interstate. Sometimes the opportunity to purchase presents itself directly in the form of a salesperson, or even a blatant advertisement of some sort urging you to buy.
Most times, advertisements are the way in which we are given opportunities to, at the very least, learn about a product. Whether it's a commercial or a billboard or a radio spot,advertisements are everywhere. The inconsistency in advertisements comes in the way in which they are presented, for example, are they humorous or serious, or in this case, what is the art direction?
Today, we are going to look at some print advertisements that use an artistic approach to selling their product. Sometimes print advertisements use glamour shots, or even great photo manipulations to convey a point, but this time we just want to showcase some of the artistic advertisements whose main focus is on conveying their point very creatively.