We are frequently taught not to judge a book by its cover, but in sales beauty is often skin deep. The first impression is created by the packaging of a product, and sometimes it's all it takes for us to want it. Just think about it, how many times you bought some useless stuff just because it was packed nicely?
Originally packaging was meant to contain, protect and transport goods, but later the producers started to grasp the power of its visual appeal as well. Today, looks matter more than ever before and often push us into rushed decisions.