It's not about advertising...is about CUSTOMIZATION!!
Starbucks knows this rule and knows that every individual is unique, they allow him to choose instead of forcing him to use what they have made.
They make you feel home!!
I write this article to inform you about the attempted proposal, by the Greek Ministry of Education and Religious Affairs, Culture and Sports, to abolish all Academic Departments of Marketing, through the draft Law 'Athena'. The Greek Minister claims in one of his interviews that Academic discipline of Marketing should not be taught as a "undergraduate program of studies" at higher educational Institutes. Based on the above, the Academic Staff and students of the Department of Commerce and Marketing at Technological Educational Institute of Crete, formed "Save Marketing in Greece" Initiative. Please find attached our press release, while our website www.savemarketing.gr is currently translated in English.
We are students at the Department of Marketing in Ierapetra, Crete, Greece and we are publishing this article in order to save the Departments of Marketing in Greece! We would like to inform you that in the middle of an economical crisis, our government announced its intention to close all the Departments related to Marketing in Greece. Moreover, the education minister in Greece Mr. Arvanitopoulos, claimed that the marketing is a subject than cannot be taught in undergraduate courses, apart from 2-3 modules.
Do you hate Mondays? Do you hate getting out of the after an amazing relaxing weekend to go back to the crowded world and a stressful job? Well, Starbucks is trying to make your Mondays look a little better. A discounted Latte might not be what you've been dreaming of, but it's a good start, and this video by AMV and Brand New School definitely does a nice in picturing the first day of the week in a different, more positive light.
The new year gives IKEA the opportunity to celebrate new beginnings in life. The brief is quite clear but, of course, there are plenty of different ways to respond to it. And it's funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single.
A touch of irreverence, a pinch of sexy sense of humor, and a drop of unexpected. Here comes the perfect recipe to get a new start-up brand stand out of the crowd and generate some buzz out its products. It’s the story of Le Slip Français, a new underwear brand that designs and manufactures its products in France.
.png "English"){kind=small}
